Blogs are one of the digital marketing that is now often used by many entrepreneurs. Blogs are considered capable of helping businesses increase profits.
Then how? Blogs with business goals do not only want to get social shares. But it also generates conversions.
Download plugin WordPress free if you want to improve the performance of your business blog. Because if the blog’s performance is bad, it can’t help increase profits.
Blogs Generate Conversions
The high level of user involvement on a website is called a conversion. Of course, all bloggers want to have a high conversion rate.
If you want to increase the conversion of your blog, then you have to use certain strategies. Your blog works 24 hours to increase conversions. But it takes hard work.
One way to increase blog conversions is by structuring layouts. Why are layouts important to increase conversions?
User-friendly blogs will be visited more often by many people. Coupled with interesting and quality content.
Blogs with the best layouts also help improve your business performance. An attractive blog display will make your business reputation better.
In fact, research shows that almost 50% of people determine the credibility of a company or business through blog design.
Blogs Layouts Design Tips
There are several things you need to consider before designing a blog. Download plugin WordPress free if you want an attractive layout.
Here are some things that can increase your business blog conversions:
- Interesting Blog Design
Blog design is a visual appearance that becomes an assessment for a consumer. When he writes our blog and sees a normal view, he tends to leave the blog.
Make a visual hierarchy, this aims to determine the priority of content on our blog. People will tend to focus on bold and large page elements.
So, we can add white space to make an element stand out more. White space also helps users to scroll the blog timeline.
- Use the Sidebar on the Left
To improve blog performance, you can download plugin WordPress free. You can use the sidebar on the left.
You can observe big websites like Amazon and Facebook where the sidebar is on the left. The sidebar on the left can make the blog work better.
Readers can also more easily find the icon. Research also shows that people will be attracted to an “F”-shaped blog design.
- Replace Comments with “Call to Action”
In every content, of course, there is a link. To maximize content performance, you can change the comment field to Call to Action.
Why so? Because if you replace it then your customers can directly contact you via the phone number or social media.
When you provide a Call-to-Action menu, then after reading the content on the blog, customers are immediately interested in contacting you.
You can also change this option by entering a form containing the name and email of the reader. So, you can use the email for promotional content.
- Blog Access Speed
Sometimes blogs that have lots of widgets become sluggish. This causes visitors to quickly run away without reading the content that we provide on the blog.
As a result, the conversion rate decreases. To prevent this from happening, then you have to improve the performance of your blog.
You can create a blog so that it can be opened quickly. So those readers do not run away and choose to read on your blog.
If you make the blog a little slower, then the engagement rate will also be lower.
You can speed up the appearance of your blog by compressing images. Minimizing HTTP requests, enabling browser caching.
- Use Quality Images
To increase blog conversions, you need to provide a quality image. Why?
Because of the quality image in the blog design, it makes our blog look better. No matter how good an article we make, if it doesn’t add a supporting image, it’s useless
People will see the appearance of the blog from the design and image. So, make sure your blog has a quality image so that people are interested in reading and increase conversions.
Increase your blog conversions with download plugin WordPress free. Use the tips above to increase your business blog.